Tag: Startup Business

Why your personal story helps you in your business?

Why your personal story helps you in your business?

Let’s be honest, the web is full of gobbledygook-filled mission statements, conjured up by committees with the only aim not to offend anybody. Big corporations can afford to be boring. Because they have tons of money to buy brand awareness. But for small businesses and freelancers, life is different. We don’t have heaps of money, so we have to fascinate our…